Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.

I think life on Earth must be about more than just solving problems... It's got to be something inspiring, even if it is vicarious.

I don't create companies for the sake of creating companies, but to get things done.

I think there are more politicians in favor of electric cars than against. There are still some that are against, and I think the reasoning for that varies depending on the person, but in some cases, they just don't believe in climate change - they think oil will last forever.

I tend to approach things from a physics framework. And physics teaches you to reason from first principles rather than by analogy.

If you're entering anything where there's an existing marketplace, against large, entrenched competitors, then your product or service needs to be much better than theirs. It can't be a little bit better, because then you put yourself in the shoes of the consumer... you're always going to buy the trusted brand unless there's a big difference.

Great companies are built on great products.

The problem is that at a lot of big companies, process becomes a substitute for thinking. You're encouraged to behave like a little gear in a complex machine. Frankly, it allows you to keep people who aren't that smart, who aren't that creative.

With artificial intelligence, we are summoning the demon. You know all those stories where there's the guy with the pentagram and the holy water, and he's like, yeah, he's sure he can control the demon? Doesn't work out.

I will never be happy without having someone. Going to sleep alone kills me.

A company is a group organized to create a product or service, and it is only as good as its people and how excited they are about creating. I do want to recognize a ton of super-talented people. I just happen to be the face of the companies.

The factory is the machine that builds the machine.

I've actually not read any books on time management.