Quotes On Innovation

I tend to approach things from a physics framework. And physics teaches you to reason from first principles rather than by analogy.

If you're entering anything where there's an existing marketplace, against large, entrenched competitors, then your product or service needs to be much better than theirs. It can't be a little bit better, because then you put yourself in the shoes of the consumer... you're always going to buy the trusted brand unless there's a big difference.

The problem is that at a lot of big companies, process becomes a substitute for thinking. You're encouraged to behave like a little gear in a complex machine. Frankly, it allows you to keep people who aren't that smart, who aren't that creative.

The factory is the machine that builds the machine.

I really do encourage other manufacturers to bring electric cars to market. It's a good thing, and they need to bring it to market and keep iterating and improving and make better and better electric cars, and that's what going to result in humanity achieving a sustainable transport future. I wish it was growing faster than it is.

Self-driving cars are the natural extension of active safety and obviously something we should do.

I think we are at the dawn of a new era in commercial space exploration.

Progress lies not in enhancing what is, but in advancing toward what will be.

It is better to create than to learn! Creating is the essence of life.

I'm someone who likes plowing new ground, then walking away from it. I get bored easily. For me, the big thrill comes with the discovering.

The role of a leader is not to come up with all the great ideas. The role of a leader is to create an environment in which great ideas can happen.

Innovation is not born from the dream; innovation is born from the struggle.